Cereal box (Final)

 I wasn’t particular happy about my previous colour range which made my cereal net look a little bit bland and boring, to resolve this issue, I started to experiment with a whole range of gradients and shaded effects to improve my work. My new colour scheme in comparison will surely capture the audiences attention with its cool, crisp appearance.

I started to add the official cereal labeling on my packaging for suitability of sales within the market stalls. The designing process of start to finish not only helped improved my technical skills on the program illustrator but also made me  realise the importance of precise measurements and that half ‘cm’ can make all the difference because of this, I started to research into different ways of correcting this otherwise the finished product will fail before you even begun. (A lesson I have learnt the hard way).

This is final product which I have put together using double sided tape to avoid damaging the paper material, I am really pleased with the results and happy I went back to re-change the colour scheme so that the box is slightly highlighted instead of having a greenish/blue tint which brought the appeal down. If I had a chance to come back to this project, I would like to add and change a few things, such as adding a barcode for authenticity and perhaps change the game at the back into a maze  or crossword which would be more interesting than having the choice of three options.

SONY DSC

SONY DSC

 

Studio Presentation

My Studio presentation, is a compilation of work which I gathered together and have documented the important bits that helped me determined the final outcome for each of my projects. I have also included a end of project analysis on what I have learnt in the process, start to finish and a short evaluation of what would I do or change if given more time or another chance to start this project again.

Essay Poster

For my essay I wrote about ‘defining propaganda through communication’ and the subtle impact it has on the mental state of a person subconscious, this can be used in a form  various manipulation techniques which is so often used to sway a person or population to act or think in a certain way. Throughout history, mankind has used this form of persuasion to fulfill an agenda, most often resulting in a negative outcome such as the heinous acts of crimes against humanity were committed when the Nazi’s came to power resulting in the death of over 50 million people, all for an idea or unjust cause because the average person was manipulated into doing so.

I have decided to include the same format and crown logo of King George VI, since it is easily one of the most recognizable design today. I decided to use a 3 grid column for effectiveness and wanting to reduce clatter for visual aid and instead of using the phrase ‘Keep calm and carry on’ which has been overused by literally everyone including marketers who are trying to push their agenda, however the term ‘Freedom is in Peril’ definitely speaks volume and can’t be ‘exploited’ negatively to manipulate someones opinion. People will not understand just how valuable the importance of freedom and to express oneself is until that very thing is taken away and they are stripped and restricted in all forms, this not only applies to humans but to all walks of life.

 

Louise Bourgeois

Louise Bourgeois is a French-American artist and sculptor who was an influential figure in the art movement for modern and contemporary art. I have chosen to research about her Insomnia drawings because they take on an interest of perception and bring you closer to a traumatic experience buried in mind. Although some of the work just look like plain scribbles it’s interesting to see how other people react when pushing the boundaries of the ‘norm’ as an extreme insomnia myself, I can understand how theses scribbles can come about as the mind wonders and you lose the imagination for that creative spark.

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Semiotics

As a designer, you must be able to demonstrate the ability to explain to your client on how semiotics and different ways of communicating a symbol of visual message for direct impact, meaning that signs and symbols must be simple enough to convey the right messages. You must also consider the culture of the country you are designing for, e.g. a certain colours or images could represent something potentially offensive and as a result kick off a lawsuit.

A clear indication of directly linking together a symbol and icon could automatically send a clear message to the viewer, in the way of recognisable association, this kind of logical connection is something which everyone has and for example, dark grey clouds – indicate rain is on its way.

Project Management (Pt2)

S.O.S.T.A.C is a project management schedule, that concludes the breakdown of an an assigned brief with the client. This method of processing will give the designer the appropriate objectives and milestones that needs to be completed within the given timeframe. It is best applied at the beginning of a new project, middle and end before the actual deadline of presentation. The idea is to strategize every move accordingly, receiving meaning feedback from each task and provide an output for the level of stages you are at to the client.

Situation
This gives details into the client frame of mind and it is the designers job to source out that information by looking at what kind of work they want,e.g market aspect/government issues/contact aspects/ target market group. The situation method is best applied at the start, middle and near end and remembering that the designer must keep in regular contact with the client, asking direct questions so that both parties remain happy with the end result.

Objectives
set clear key objectives
what needs to be done first (simple logic)
Start the objective for the date – Time issues/Deadline/Post delivery

Strategy
Long term basis (6 months)
Multiple stream of work being processed at once by other professionals, this is to ensure that you can meet your deadlines for more than one client instead of completing the task through parallel processing (one event after the other). Just remember to keep in contact with the other designers so that the project doesn’t runaway.

Tactics
Be smart and direct about the way you approach the client during presentation.

Action
A plan of action that requires the necessary solution, this will also involve in taking charge of who will be completing a certain task if you aren’t practising the parallel processing method.

Control

Always check out the project to ensure the execution of the work has been successful by providing clients, with a sense of customer service and professionalism. e.g asking for feedback or if they want to make a slight improvement to the design.

Project Management (Peter)

There are 3 distinct elements which can attribute to keeping a documentation for a successful project management. They are as follows:

The Designing phase (includes research & influence)
This will require the person to generate quick concepts, normally around 10 – 15 different ideas within a short given space of time before presentation. A good brief will already answer questions you might have, otherwise you got to ask the client to narrow down what they want.

Idea generation – A quick browse of inspiration and brainstorm in relation to the brief.
Technical information – Always have a reproduction of the file, detailing the specific technical  information. This will include: Font, colour, depth (size) and layers.

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Execution phase

The execution phrase is the selling point, where you will have to give a short presentation from the idea generation and demonstrate the logic behind the concepts, which you think will work best. This phrase can also involve a business tactic called design embodiment, the idea of this is to deliberately make an error which can be quickly corrected during the presentation. The client  will notice and correct the mistake, giving a them a sense of personal ownership to the work. (Sneaky!)

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Implementation Phase

As a designer, it is good practise to reflect upon the work you have produced. This phase is to ensure that the client is happy with your design, giving them a sense of professional customer service and also a chance to get some feedback and triple check for minimal errors like spelling mistakes.

 

 

Childrens Booklet (Safari Edition)

I have researched the different types of animals that live in the Safari reserve and picked out the ones that were most recognisable, this is so I don’t want to confuse the children. I have to bare in mind when sketching out the stencil illustration, to give the little features of the animal that show their unique traits, since the drawing detail won’t be picked up on the stencil.

I have also researched the natural habitat of each animal so I am correct when designing my booklet, the animals I have chosen are as follows:

Crocodile – River/Water/Mud/Marshes
Flamingo – River/Marshes
Giraffe – Grasslands/Shrubs
Hippopotamus – Marshlands/Mud
Lion – Open plainlands/Grass lands
Rhino – Open plainlands/Grass lands
Zebra – Open plainlands/Grass lands

Since I want my design to be completely seamless instead of the same original background as I previously planned, I thought this process will really improve my designing for the childrens book.

J2O Packaging

Orange & Passionfruit Repetition

Apple & Mango Repetition

 

Building in Cinema4D (Door to E4)

For Jay’s session, I am learning how to set and build a scene in Cinema4D in order to create my E4 Sting poster design, we learnt how to set and build the scene correctly. This involved converting 2D Illustrator file into a 3D objects, then later adding background and lighting with some text. I the began by cropping the artboard of E4 logo and saved the file as Illustrator 8 since cinema4d can’t read CC files. In preparation I set up the format for output, this included the rendering settings   (poster-cm/mm, present-print-portrait-A3, resolution-300dpi) and the view settings (mode/view settings/view (tick shadows and action safe 95%).

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First I added a background and floor which made the composition seamless to create a ‘virtual photographic studio’. I saved the file as a template to ensure there is a backup for future purposes. After setting up the composition, I imported the E4 logo and coordinated it to 0cm on both X & Y axis to ensure the artwork is grounded in the correct position. The Illustrator files need to closed caps to enable to extrude, by using the subdivision surface by dragging the logo onto the ‘extrude object’ making it around 150mm. I started to experiment by playing around with certain settings and then added some colour using the material menu and groud for shading (lines) to show poster structure in detail, once I’ve finished selecting the typography and colour for my design, I used set about putting the scene together by adding lighting to give shadow behind my text to show that the front door porch is illuminated with a light. I then switched on the camera which changed the angle and perspective when it came to rendering my work.

 

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The Door to E4